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The magazine House Beautiful gave away blue chairs all around Manhattan to promote their March "blue" issue. Manhattan-based writer Lisa Tharpe was the recipiant of the give-a-way in Columbus Circle in New York. ..Photo by Robert Caplin

Copyright
©2010 Robert Caplin
Image Size
5168x3600 / 4.1MB
www.RobertCaplin.com
Keywords
blue chair, give away, House Beautiful, magazine, Guerilla marketing, urban marketing, interactive, viral, campaign, direct marketing, freebie
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The magazine House Beautiful gave away blue chairs all around Manhattan to promote their March "blue" issue. Manhattan-based writer Lisa Tharpe was the recipiant of the give-a-way in Columbus Circle in New York. ..Photo by Robert Caplin