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Both MTV's John Shea, right, Executive Vice President Integrated Marketing and Brand Partnerships, right, and Sean Moran, Executive Vice President Sales for the MTV Networks Music, Youth & Logo Group, are driving MTV Networks efforts to marry ads with entertainment so that young audiences are less likely to tune out marketing messages. One way is putting elements of upcoming urban dance movie How She Move into MTV reality show Super Sweet 16. Another is creating a mini drama around Target designer fashions to make a short video teens will want to watch. 1/17/08.

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Robert Caplin
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Both MTV's John Shea, right, Executive Vice President Integrated Marketing and Brand Partnerships, right, and Sean Moran, Executive Vice President Sales for the MTV Networks Music, Youth & Logo Group, are driving MTV Networks efforts to marry ads with entertainment so that young audiences are less likely to tune out marketing messages. One way is putting elements of upcoming urban dance movie How She Move into MTV reality show Super Sweet 16. Another is creating a mini drama around Target designer fashions to make a short video teens will want to watch. 1/17/08.